Music video analysis
Before creating our own music video, we decided to analyse a few music videos from within our genre. This helped us to decide on what to include in our own video and helped us show how we are influenced by other videos within our genre. We chose to analysis videos by The Script, Paramore and Kings of Leon as they are very successful acts within the pop-rock genre. The Script - For The First Time (click title to view video)
As ‘The Script’ are an Indie-Pop-Rock band, I chose to analyse their latest single ‘For the First Time’ because they fall under our chosen genre of pop-rock. As the majority of our target audience said that they watch music videos on music channels, we want to make a music video like this, which is suitable for viewing at any time of day. This music video shows a good example of what we want to include in our own music video. It features the main singer dancing on stage, whilst singing and playing his own instruments. The other band members also feature playing their own instruments too. The video shows a storyline which relates closely to the lyrics of the song. Both the band members and the people acting the storyline are dressed in casual clothing, an action point we made for ourselves, as we would like our band members to wear casual clothing so that the audience can relate to them, as they could easily wear the same style of clothing. The band also has a good looking lead singer, which attracts the target audience, of both genders. We aim to do the same with our band.
This music video also uses many different camera angles and effects that we could use as ideas for our own. It uses, high and low angle shots, close-ups and extreme close-ups, long shots, black and white effect, fast motion, superimposition and quick cut editing. This is effective as the audience get to see both the story told through the lyrics and the band that are singing the song. This suits both people who like seeing a storyline and also those who like to see the artists playing their own instruments in the music videos.
Paramore: ‘Careful’ music video analysis: (click to view video)http://www.youtube.com/watch?v=I-IL6kbf5HA&NR=1be.com/watch?v=I-IL6kbf5HA&NR=1
I chose to annotate this video as according to our research ‘Paramore’ is a very well known and highly successful Pop Rock band. It also links to the creation of our own band as it is a gender mixed group. According to our audience research, our target audience prefers this. In this video the band is shown playing on stage in front of a live audience. I chose to review this video as this is a potential idea we have for our own music video. There are also short clips of band in the recording studio. This is also an idea we could consider as it gives the viewers an insight of things off stage. The band is also shown playing their own instruments, our target audience recommended us to do this in our music video too.
Kings Of Leon - Sex On Fire Music Video Analysis : www.youtube.com/watch?v=94RNp7veIJE&ob=av2n (click to view video)
Firstly this music from Kings of Leon "Sex On Fire" falls under our genre which is pop rock although this song would certainly back up the rock side to our production research. This is a very popular rock song which a large number of people began to like the style of rock Kings of Leon were producing and performing. This style of rock is not severe rocky music although it has a large sense of enjoyment and sing-a-long factor to it. This video is ideal to link to our production as the band members of Kings of Leon are all playing their instruments in several sections of the music video which is one of our action points we are aiming to achieve in our video. The appearance of the band members are typical rocky lads with beards and long hair although that is the ideal representation of rock style music artists. Kings of Leon have a lead singer who appears to take the main storyline role of the video although the other band members do play their part in the storyline to the video as well which links to our production. This links to the action point we want to achieve by having a lead singer with the other band members supporting the lead singer playing instruments which is a convention from our genre pop rock. The clothing in the video is very casual and links to the nature of the song and the title of the song. Our band we are going to choose casual clothing which we are taking from the genres home style/theme. The band members are very muscular and appearing in black vests could be a way to appeal to the target audience and we are going to appeal to our target audience by having a good looking and attractive band. The music video uses a large number of camera angles, for instance the close up to insinuate the meaning in the lead singer's eye at the beginning and closes throughout the start of the video introduce other band members. Other medium and long shots to show the band playing and singing and this could be used to show the audience the equipment, appearance and setting. A huge amount of quick cutting was involved in the music video and this could connect with the tempo of the song which is an adrenaline rushing rock song which innovates quick movement around the setting of the video. These techniques are ideal and effective in the way it shows the audience the bands story and linking the video with the song lyrics closely.
Denotation and Connotations of music videos
We looked at different types of music videos from different genres. There are three types of music videos: conceptual, performance, and narrative. Some music videos are also a mixture of two of these. We looked at different types of music videos so that we could decide which type we will make for our band.
GreenDay - 'American Idiot' - performance video http://www.youtube.com/watch?v=VkmEZsKcms
- American Flag: used to represent location/nationality of the band. Links to name and institution of the band.
- Editing/transitions: switch between normal and polarised image, and image on the camera monitor - showing the person from different perspectives - good and bad? old and new?
- Quick cutting: to the beat of the song - can be used to represent the energy and atmosphere of the performance.
-Shots are sped up: to create the energy of the performers. They are also quite an 'old' band, so may use this to make themselves seem younger?
- The lyrics 'Don't want to be an American idiot': this is the message they are putting across - they are not going to follow what they're being told to do.
- Tattoos: portray the stereotypical 'rocker' image.
- American flag is green: (usually red and white) the green could be used to represent money - today's society is more concerned about money? Money is corrupting citizens of America? They are criticising themselves aswell? The green could also represent the rot/decay of America's society?
- Old camera: post modern reference? 1950/60's - portrayed on camera monitor - shows difference between then and now? Values - represents 'old' America and reality? The colour - dark(in a warehouse?) and tinted green light: dark - criticising main stream power - hide away. The green light relates to the bands name and also the flag in the video - green colour theme.
- Chorus: the images that are shown are important to show the narrative/meaning of the story. - Repetition in chorus: mimicking structure of song - emphasising the main message. The camera is constantly moving to represent the atmosphere and energy of the performance. A hand-held camera is often used to create this effect.
The Saturdays - 'Ego' - performance/narrative http://www.youtube.com/watch?v=Umag84Fqk4I
- Representation: the band members are dressed as superheroes to support the message of the song? 'girl power' - portraying them as being strong. Polysemy. Egotistical.
- Paparazzi: 'what you see isn't always what you get' - different underneath? Criticism of gender equality: appeals to the audience - teenagers are rebellious?
- Set at night: referring to typical comic heroes who come out at night. Could represent that at night the true person is shown? opinion - hidden? - Special effects are genre specific. - Constant mix of camera shots.
- Shows each of the band members separately: establishing each of them as individual artists as well as a band.
- Mix between performance and acting a storyline: shows they are trying to put this message across equally through the lyrics and story.
- More than one storyline going on: one for each of the members - relating to personal experiences? Also used to represent 'girl power' - they work together to beat the male.
The White Stripes - Fell in love with a girl - Conceptual The band focus more on their music than image as the video is not of them but of lego people telling the story line. By doing this, they are also showing that they are breaking the conventions and showing a more playful side. It also suggests they are already established and didn't need to create an image for themselves. However, they follow the typical conventions of a music video and their genre (indie/rock) as their camera is constantly moving, no still frame. This causes the video to stand out from others and shows creativity, appealing to their target audience.
Nirvana - Smells like white spirit: Hyper reality/ concert - not real/fiction
-The video is set as a concert and features the target audience of the band.
-The message of this video: more about the music and not image, it is genre specific (rock), not flashy or showing off.
-It features the target audience and shows the rebellious which is most appealing to the target audience.
-The lighting is dark and features shadows, this symbolises the tone of song and is genre specific.
- The fog and spotlight are included which are main conventions of a rock concert.
- Their look is also genre specific and rock artists typically have long hair which they also do in this video.
Representation in music videos We looked in to representation within music videos to see how many successful acts are represented. The purpose of using representation in music videos is to help explain which genre the artist belongs to. It also helps to create a celebrity/star or a brand. By looking at how other artists are reperesented, it has helped us to decide on how to represent our own acts within our music video. Below shows our research in to three different music videos:
Beyonce - Sweet Dreams -Beyonce is shown to wear minimal clothing - a black leotard, implying that the video is mainly about focusing on her and not the music.
- Body movement - she is dancing throughout this video. Most acts within this genre are represented as being good dancers.
- Beyonce never leave the centre of the frame. She is always positioned in front of the other people - her dancers. This helps to represent her status as an artist - she is shown to be the most important, she is important within the music industry as a whole.
- She uses eye contact with the audience. This gives the video a personal feel for the audience as they feel more involved.
- She uses suggestive facial expressions - this links to the dancing. This represents her as a typical act within this genre. The facial expressions and dancing usually links to the lyrics/song.
Christina Aguilera - Dirty - This video, despite being sung by a woman, shows manly characteristics - through the boxing - in the narrative. This represents Christina Aguilera as a strong female.
- The use of close ups, of her lips, and long shots, of her whole body, shows her as the star of the video. She is what the audience need to focus on.
- The use of featuring other artists. By having a rapper on her song, it shows that she is established and is now helping others with their career. It also shows that she is diverse, she can incorporate other genres of music within her songs. This shows her trying to break away from the 'cute' pop image she had before, like Britney Spears.
- This music video broke pop music boundaries by going deeper with represting sexualisation. This represents her as a controversial artist like Madonna.
Ne-Yo - Closer
- He has used font to show some of the lyrics. However he always remains in the video. He does this because he wants the audience to know the words.
- He has broken the typical RnB clothing as he is wearing more formal clothing - suits and jumpers.
- He has used props such as a motor bike to suit the clothing he is wearing. It shows a 1950s glamour.
- This song indicated a change in Ne-Yo's career as before this he created many typical pop songs. This song shows him to be representing a clear theme of being a 'gentleman', a theme which is shown throughout the album this song was taken off.
Influences Before creating the music video, we watched many music videos from within and outside of our genre to help create ideas on what to include in our own. We payed particular attention to The Script's music video for 'For The First Time'. They used a switch between performance and narrative in a way we found interesting. They were performing for part of the music video. However they were not performing to a crowd, they were performing for themselves, to nobody else. When trying to decide what to base our narrative storyline around, we decided to do some research in to what the original version of 'Ignorance' by Paramore was about. As we did not want to directly copy their idea, we changed it, creating our own version of the story and making it fit to our band and themes from within our genre.
Music Video
Below we have created an initial proposal, outlining the decisions we have made for our music video. We have discussed what type of video we will create - performance, narrative, conceptual or a mixture - and how we will show creativity within this. We have also created a costume and props list to show how our band will be dressed and what props are needed for each shooting location.
Initial Proposal
As a group, we have chosen to use the song 'Ignorance' by the pop-rock band Paramore for our music video. We have chosen this song as it was successful and the lead song from Paramore's album which was released in 2009. Paramore are also a well-known act in the pop-rock genre. The song fits with our band as our lead singer is a female and so is the lead in Paramore. We are going to make a music video which shows both a performance and a narrative, showing part of a story. This is typical of music videos in our genre, as they tend to use a mix between both of these. The first storyline will be the band performing to the camera, as if it is a live performance just for the viewer. This is to help give a personal feel, as if the show is just for the viewer alone. The narrative storyline shows one of Amie's personal experiences. Her friends start to realise she is more interested in her fame and music and slowly drifts away from her. This is shown through scenes of Vintage Rocks rehearsing and scenes of her friends going to see her, only to find she is not there as she is caught up with her band again. To show that her friends are slowly drifting away, we will show a photograph of her and her friends. Each time this photograph is shown, one of her friends will disappear, until eventually she is standing in the photograph alone. We have chosen to use the theme of friendships and personal experiences as these are both typical themes of pop-rock music. Most acts also use scenes of them performing, as this gives an insight in to them as a band, instead of individuals.
Our music video will link to our other texts - the magazine advertisement and the digipack cover - as the costumes the band are wearing for the front cover of the digipack will be worn throughout the performance part of the video shown during the chorus. The black and white imaging used on the cover will be used in our music video too for the live performance. However the story lines involving the lead singer - Amie - and her friends will be in normal colour. The black and white filtering of the performance scene is to show that this is the past, the reason for their failed friendship. We will show creativity in our music video with the use of the changing image. This will be shown through an insert shot, between two scenes to help the audience understand the narrative. We will also show creativity through the use of switching between colour and black and white filming as not many music videos show this. Costumes Live performance on stage: Andrew - Grey blazer with embellishments, skinny jeans, white t-shirt and grey plimsolls. Amie - Black skinny jeans, cropped grey and black top and black biker boots. Stuart - Blue jeans, green and white checkered shirt and white plimsolls. Music studio: Andrew - Jeans, black t-shirt and grey plimsolls. Amie - Black skinny jeans, casual t-shirt/jumper and black shoes. Stuart - Jeans, white t-shirt and white plimsolls. Friends narrative (outside Amie's house): Friend 1 - Jeans, t-shirt/jumper, shoes. Friend 2 - Leggings, t-shirt, shoes.
Props List Live performance on stage: Drum set guitar stage microphone and stand Music studio Drum set Guitar Microphone & stand Recording room and equipment Mobile phone Friends narrative (outside Amie's house) Mobile phone Photograph of Amie and her friends (for flashbacks)
Contacting the institution To ensure we did not breach any copyright laws, we decided to contact Warner Music Group - the instituion by which Paramore are owned - in order to gain permission to use their song. We called the number provided on their website and asked permission. We were informed that we would be called back once the person who could grant or deny permission was available. However they did not call back and we could not get in contact with them again a few days later. They did not provide an alternative email to contact them on.
Paramore’s clothing represents the kind of image they are trying to portray of themselves, which is very laid back and casual. They don’t try too hard with making an effort with the way they look, but want people to focus solely on their music and performance.The colour trend that is repeated throughout the bands clothing is black, white, grey and red. These colours all relate to the stereotype of the rock genre, but the red can also relate to love and romance which could link to the pop side of the band. These colours are repeated throughout the bands entire brand, e.g. on their album, etc. This is to link each product to one another. We like the way the band repeat this trend and would like to try something like this with our own band. The album cover and digipak we produced includes similar colours, such as: black, white and yellow, and so we will think maybe about dressing our band in these colours, and repeating this institution throughout its brands and products. Below shows two screen shots of the titles for Lady GaGa's music video. These have been taken from her official video on YouTube.
Titles As a group we have decided to break the typical conventions for music videos in general but also the pop/rock typical title conventions. The typical conventions consist of the artist or bands name, song title, album name and a year when it was produced. All this information will usually appear with the video coming onto the screen and the music with or without verse beginning. Whereas we considered and reviewed various other established music artists in our genre that have experimented with this style and decided to use that style for our Vintage Rocks music video. Lady GaGa's music video 'Aleandro' fits into our pop/rock genre, with her name and the song title appearing on a black screen with white bold lettering. This has influenced hugely with the title arrangements at the start of our music video and feel it is very necessary to use this style and layout in order to break conventions and create awareness.
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Drawn Storyboard
We have drawn out a storyboard to show what we intend to do in our music video. By using the lyrics, we have times each frame to link with the song exactly. Below shows our storyboard:
Drawn Animatic Storyboard Below shows the video we created using Final Cut Express. This is a animatic video of our drawn storyboard. We created this in order to show the exact pace we want to create for our final music video. By editing the recording of each drawn image together, we are able to see how the video should look once finished.
1. Is the pace of your music video appropriate to your genre and song? We have chosen the song ‘ignorance’ by the Pop/Rock band ‘Paramore’. After analysing their original video we decided to keep the fast moving pace and quick cuts as it sets the loud, enthusiastic performance energy. The quick cuts throughout our music also match the fast beat to the song and the flashing lights in the live performance. The quick cuts are a trend within pop/rock music videos and this is another reason why we have decided to use them. The fast pace is appropriate to our genre and song as it is most popular with the target audience. The quick cuts to set the fast pace are mostly within the live performance to seperate this from the narrative. 2. Are the order of events clear and do they fit with the song? Is the meaning of the music video clear? The order of events are made clear although there is a switch between different storylines throughout the video. One obvious way in which we have made the switch between each event/storyline clear is to use a black and white effect during the scenes and shots where the band are performing. This is to clearly state the change between from how amie - the lead singer has changed, and has come to 'ditching' her friends for the band - the band are shown seperatly to the friends to imply the distance between the two. The order of events fit to the beat of the song, and we have tried to time it so that the shots represent the lyrics which are being sung at that point. At a part in the lyrics she implies that she has changed or that things are not the same as they used to be - we have represented this by showing her being away from her friends and ditching them for the band. She is saying that her friends cannot except that change is good, and this is the reason that they have grown apart - from this line I feel as though she is quite naive and maybe this is where the repeated line in the chorus has come from - that she is being ignorant about it. We have represented this in the video showing her rehearsing with the band whilst having flash backs, where she realises that she has been ignorant about the situation, and she breaks down. We have tried to produce our music video in a way which visually tells the story as well as speaks it to the audience. We have tried to create a storyline which supports the lyrics to this song. From anaylising the lyrics we have discovered that the lead singer is speaking of own personal experiences, and that she herself has fallen out with friends because of rehearsals, etc. -due to being in a band. The meaning of the music video is clear as we switch between her growing distant from her friends, and the reason behind all of it: the band - stating clearly which is which by the colour change. We wanted to enhancethe fact that the story behind the song is true so that an audience who feel as though they have gone through the same kind of situation can relate to it.
3. Are the storylines/performances clear and appropriate? Throughout the song we have clearly split the sections of the song into performance of the band and the narrative storylines. We chose to use the chorus to show a live performance which is clear by the setting and use of instruments. We have chosen to repeat this during each chorus as this is typical of many music videos. We have put this part of the video in black and white, showing that it is different from the narrative storyline. We have used black and white effect to show that the band is the reason behind the failed friendship in the other storyline. We have used the other verses apart from the chorus to show the main narrative storyline. The difference between the narrative storyline and performance is clear, as the narrative is shown in colour and the performance appears in black and white. The chorus is typically shown during the fast paced parts of the song, whereas the narrative is shown during the slower tempo parts. This is shown through longer frames, instead of quick cutting during the chorus and performance.
The storylines that we have created for the song are clear and appropriate as they link in with the lyrics of the song. 4.Do you have a variety of camera angles and editing techniques used for specific reasons? The camera angles throughout the drawn storyboard and the animatic storyboard are very varied. We have used close ups for part of the song to create a personal feel for the audience, for example when Amie sings the line "ignorance is your new best friend." The close ups also show emotions during the narrative part of the video. We have used long shots to establish both setting and that Vintage Rocks are a band. We need to establish they are a band as they are new so the audience need to see them as both a band and individuals. We have used low angle shots, for the performance part of the video, to imply that the audience is a member of the audience, when really there is nobody there. Thisis to help create the feel that the performance is personal to the viewer. We have repeated the camera angles within the chorus as this is typical of many pop-rock video. They tend to create what is shown during the chorus as the lyrics are being repeated. This is effective as it helps the audience to understand both the song and the video.
We have used quick cutting to show each of the different camera angles, to keep with the pace of the song. As the song is very fast paced, we needed to show this in the video. By using simple quick cuts, it creates a pace that fits perfectly. We have used a superimposition towards the end of the music video showing the change between Amie and her friend
s and Amie and the band members. Changes needing to be made from animatic video to music video After creating the animatic, we asked other people to give us feedback on what worked well and what needed to be changed before making the actual music video. Below are the sheets showing the feedback:
The changes we need to make are as follows: - Make sure the camera is not stationary for too long, or to make sure there is movement within the frame - Make sure there are pans and zooms within the music video - Add a variety of editing techniques, such as the superimposition towards the end of the video - Possible split screen -Make sure it is clear what is the photograph and what is the actual storyline - either putting the photograph in a frame and include the frame when filming, or show somebody holding the photograph. Shooting schedule Introduction Shot 1: Titles: close-up of hands spray painting band name and song title, no camera movement, natural lighting – 3 seconds Shot 2: Long shot of whole band on stage, camera pans to show all band members, white lights flashing on band, lights then turn off of Stuart and Amie – 3 seconds Shot 3: Long shot of Andrew, flashing white lights – 2 seconds Shot 4: medium shot of Andrew, flashing white lights – 2 seconds Shot 5: close up of Andrew’s guitar, flashing white lights – 2 seconds Shot 6: close up of drums – 2 seconds Shot 7: Long shot of Stuart playing drums – 2.5 seconds Shot 8: Mid shot of Stuart playing drums – 2.5 seconds Shot 9: Medium close up of Amie looking in the mirror, can see reflection in mirror, camera follows movement – 1.5 seconds Shot 10: extreme close up of Amie applying lip gloss in mirror – 1.5 seconds Shot 11: Long shot of Amie leaving her dressing room, tracking shot follows Amie as she walks – 1.5 seconds Shot 12: Memory – wise mid shot of Amie and her friends – 1 second Shot 13: Over the shoulder, medium long shot of Amie waiting to go on stage – 1 second Shot 14: Close up of Amie singing, lights flashing – 1 seconds Shot 15: medium long shot of Amie singing – 1 second Shot 16: Medium long shot of whole band, camera pans to show all members, lights flashing – 2 seconds Shot 17: High angle shot of whole band on stage, lights flashing – 2 seconds Shot 18: Wide mid shot of whole band performing – 2 seconds Shot 19: Side long shot of band performing – 2 seconds Shot 20: Long wide shot of whole band – 2 seconds First Verse Shot 21: Long shot of friends walking to front door – 2 seconds Shot 22: Medium shot of friends at the front door – 2 seconds Shot 23: Close up of ringing door bell – 1 second Shot 24: Cut to another close up of one of the friends faces – 2 seconds Shot 25: Medium close up of phone showing they are calling Amie – 2 seconds Shot 26: Medium shot of friend calling Amie – 2 seconds Shot 27: Close up of both of the friends faces (still calling) – 2 seconds Recording Studio Shot 28: Long shot, out of focus show phone. VR rehearsing, phone in foreground ringing – 3 seconds Shot 29: Long shot, pans up from phone to show the band – 3 seconds Shot 30: Close up, cut back to phone to show call has ended – 4 seconds Shot 31: Long shot of friend one fed up, hanging up phone – 3 seconds Shot 32: Close up, zooming in to her face to see expression – 3 seconds Shot 33: Insert shot of photo, Amie and one friend – FRAME – 2/3 seconds Shot 34: Tracking shot, watching friend walk away – 3 seconds Performance (CHORUS) – flashing lights throughout Shot 35: Cut back to performance (Stuart and Andrew) – 3 seconds Shot 36: Long low angle shot of the band – 3 seconds Shot 37: Medium shot of Amie rocking out – 3 seconds Shot 38: Cut to close up of Amie’s face – 3 seconds Shot 39: Medium shot, cut to Amie walking towards Stuart – 3 seconds Shot 40: Cut to medium close up of Stuart playing drums, moving – 2 seconds Shot 41: Close up of hands playing drums – 2 seconds Shot 42: Zoom to full body shot of Stuart playing drums – 2 seconds Shot 43: (last drum beat) – cut to Andrew on guitar, mid shot – 2 seconds Shot 44: cut to guitar, close up – 2 seconds Shot 45: Zoom out to whole band – 2 seconds Shot 46: Close up of Amie singing directly to camera ‘ignorance is your new best friend’ – 2 seconds Recording Studio Shot 47: Cut to Amie in studio, delete missed call – 3/4 seconds Shot 48: Cut back to friend two calling – 2 seconds Shot 49: – SPLIT SCREEN – Amie rejecting phone call – 3/4 seconds Shot 50: Mid shot of friend walking away – natural lighting but gradually gets darker – 3 seconds Shot 51: Insert shot – mid shot of Amie holding the photograph – normal colour – birds eye view shot as 2nd girl disappears from photograph – 3 seconds Shot 52: Flash back to Amie – mid shot of band in the studio 3/4 seconds Shot 53: Camera pans back to Stuart and Andrew who are stillplaying – mid shot, normal colour – 3 seconds
Shot 54: Medium long shot, Stuart and Andrew put arms on Amie’s shoulders – 3/4 seconds Shot 55: - SUPERIMPOSITION – switches from Stuart and Andrew to Amie and her friends – flashback – 3 seconds Shot 56: Another flashback to Amie laughing/having a good time with Andrew and Stuart – dream like effect? – 4 seconds Shot 57: Long shot of Amie with her friends – annoyed with them, pushing them away – shows Amie walking away – 4 seconds Performance – flashing lights throughout Shot 58: Close up of Stuart’s hands playing the drums, black and white effect – 1.5 seconds Shot 59: Medium close up, side view of Stuart playing the drums – B&W – 1 second Shot 60: Long shot – face shot of Stuart playing the drums – 1.5 seconds Shot 61: zoom out to show long shot of the whole band – 4 seconds Shot 62: Medium shot of Andrew playing the guitar – camera pansaround him – 4 seconds
Shot 63: Close up of Amie singing in to the camera – camera follows her – 3 seconds Shot 64: Low angle, long shot – side view – of whole band – hand held camera – 3 seconds Shot 65: Camera tilts up to show medium shot of Amie and Andrew – 3 seconds Shot 66: Medium shot – camera follows Amie as she walks over to Stuart – 4 seconds Shot 67: Close up, head on shot of Amie walking towards camera – 3 seconds Shot 68: Medium close up – quick cut to Andrew and Stuart – 3 seconds Shot 69: Long shot of Amie walking back to centre – 3 seconds Shot 70: Close up (same as 18) – 3 seconds Shot 71: Medium shot of Stuart on drums – 2 seconds Shot 72: Side view, medium shot of drums – 2 seconds Shot 73: low angle side shot of Amie rocking out – 3 seconds Shot 74: Insert shot of just Amie in the photograph – 2 seconds Shot 75: Fades – superimposition – to Amie centre stage – medium close up of Amie singing in to camera – 3 seconds Shot 76: Medium close up of Andrew on guitar – 2 seconds Shot 77: Medium close up of Stuart on drums – 2 seconds Shot 78: Long shot of whole band – camera still – 3 seconds Shot 79: Camera moves slightly to the side – 2 seconds Shot 80: Medium close up of Amie singing to camera – 3 seconds Shot 81: Medium close up of Andrew – 2 seconds Shot 82: Medium close up of Stuart – 2 seconds Shot 83: Long shot of whole band – 3 seconds Shot 84: Camera tilts up quickly from band to plain black screen – 2 seconds – THE END. DRAFT ONE VIDEO After editing some of our music video, this is some of the feed back we received. We also produced an action plan for what we will improve upon.
Action Plan What is good? - Framing of the shots - Variety of camera angles so far - Appropriate setting -Clear storyline so far Things we need to improve upon: - Finish editing for the music video - Sync sound with the video - Straighten shot of friend on the phone - first verse How will we address each of these elements? - Manage time to edit - Re-film parts of the video if appropriate 
