Production Log

Hayley Cruickshank
20/06/10 - Genres and conventions of pop music

21/06/10 - Powerpoint of genre of music (reggae)

24/06/10 - Strategy proposal

24/06/10 - Audience research questionnaire

29/06/10 - Questionnaire answer analysis - quantitative questions

6/07/10 - Action points for 1st round of audience research

6/07/10 - Interviews of audience research

6/07/10 - Second round of questions for audience research

7/7/10 - Summary and action points for second round of audience research

7/7/10 - 'The Script's' steps to making an album

7/7/10 - Powerpoint - the history of pop/rock

8/7/10 - Ideas,development and photography of character profiles

8/7/10 - Ways in which artists appeal to institutions and their audience

20/7/10 - added annotations to photoshoot locations

5/9/10 - Analysis of The Script music video

12/9/10 - Snow Patrol digipak covers analysis

19/9/10 - Institutional information - research in to institutions

25/9/10 - Creation and screen shots of Vintage Rocks twitter account

29/9/10 - Purposes and Conventions of magazine advertisements

26/9/10 - Contacted institution for song permission

29/9/10 - Foo Fighters magazine analysis

30/9/10 - Second draft of a magazine advertisement mock up with annotations

30/9/10 - Drawn a draft of a possible digipack cover with annotations (individual draft and group draft)

1/10/10 - Added to styling for the band

2/10/10 - Photography of promotional shots

3/10/10 - Connotations of two promotional shots of band

5/10/10 - First draft for digipack cover

10/10/10 - First draft for magazine advertisement

20/10/10 - Paramore/The Script representation analysis

22/10/10 - Second draft of digipack cover

23/10/10 - Second draft of magazine cover

26/10/10 - History of pop-rock music videos - iconic artists/influences

28/10/10 - Storyboard planning / written storyboard

31/10/10 - Initial proposal for music video

1/11/10 - Editing/uploading the animatic storyboard

2/11/10 - Camera angle analysis question of animatic storyboard

2/11/10 - Uploaded print screens for first drafts of digipack and magazine advert, wrote up changes needing to be made

3/11/10 - Feedback and changes for animatic/music video

3/11/10 - Uploaded scanned storyboard images

3/11/10 - Added to influences for our music video

6/11/10 - Representation in music videos + uploading of this.

6/11/10 - Uploaded themes typical of music videos in general/ genre specific

8/11/10 - Added creation of a logo to band planning.

8/11/10 - Denotations and Connotations of music videos

10/11/10 - Research in to which magazines we would place our advertisements

10/11/10 - Shooting Schedule

13/11/10 - 20/11/10 - Filmed first draft of music video

21/11/10 - Started editing music video

1/12/10 - Action plan for first draft

5/12/10 - Uploaded shooting schedule

13/12/10 - Editing for music video (introduction instrumental)

14/12/10 - Editing for music video (chorus)

7/1/11 - Editing for music video

11/1/11 - Editing for music video - end instrumental

4/2/11 - Editing and titles for music video

22/3/11 - Editing for music video

28/3/11 - Added feedback for each of the music video drafts

29/03/11 - Made changes to create the third magazine advertisement draft

29/03/11 - Uploaded screen shot of third magazine advertisement draft

29/03/11 - Made changes to create the third digipack front and back cover draft

29/03/11 - Uploaded screen shot of the third digipack front and back cover draft
1/04/11 - Made changes to final digipack front and back cover
1/04/11 - Uploaded final digipack front and back cover
1/04/11 - Made changes to final magazine advertisement
1/04/11 - Uploaded final magazine advertisement
7/04/11 - Created third audience feedback questionnaire
11/04/11 - 14/04/11 - Evaluation question - How effective is the combination of your main product and ancillary texts?

Ella Hindley

24/06/10 - Strategy proposal

24/06/10 - Audience research questionnaire

29/06/10 - Questionnaire answer analysis

29/06/10 - Sampling Methods

29/06/10 - Bands under the genre of Pop Rock

6/07/10 - Interviews of audience research

6/07/10 - Second round of questions for audience research

7/7/10 - Summary and action points for second round of audience research

7/7/10 - Powerpoint - conventions of pop/rock

8/7/10 - Ideas of character profiles

8/7/10 - Ways in which artists appeal to institutions and their audience

20/7/10 - Took photos of possible photo shoot locations

20/7/10 - uploaded and added annotations to promotional shots and possible album covers

20/7/10 - added annotations to photo shoot locations

2/9/10 - Paramore music video analysis

10/9/10 - Madonna digipak cover with analysis

15/9/10 - Created a facebook account and uploaded screen shots

26/9/10 - Contacted institution for song permission

29/9/10 - Conventions of magazine advertisements

30/9/10 - Lyrics

30/9/10 - Style for band

5/10/10 - First draft for digipack cover

10/10/10 - First draft for magazine advertisement with annotations

22/10/10 - Second draft of digipack cover

23/10/10 - Second draft of magazine cover

31/10/10 - Props and Costume list for music video

2/11/10 - Editing of animatic storyboard

2/11/2010 - Pace analysis question for animatic storyboard

3/11/10 - Feedback and changes for animatic/music video

3/11/2010 - Scanned and uploaded audience feedback for animatic

6/11/10 - Representation in music videos

8/11/10 - Denotations and Connotations of music videos

10/11/10 - Research in to which magazines we would place our advertisements

10/11/10 - Shooting Schedule

13/11/10 - 20/11/10 - Filmed first draft of music video

21/11/10 - Started editing music video

1/12/10 - Scanned & uploaded feedback sheets from first draft

1/12/10 - Action plan for first draft

11/1/11 - Editing for music video - end instrumental

3/2/11 - Editing for music video

22/2/11 - Editing for music video
7/04/11 - Created third audience feedback questionnaire
21/04/11 - Evaluation question - What have you learnt from your audience feeback.
03/05/11 - Scanned audience feedback to blog

Stuart Cruickshank

21/06/10 - Powerpoint on jazz genre

24/06/10 - Strategy proposal

24/06/10 - Audience research questionnaire

29/06/10 - Questionnaire answer analysis - qualitive questions

29/06/10 - Bias Research

29/06/10 - Bands under the genre of Pop Rock

6/07/10 - Interviews of audience research

6/07/10 - Second round of questions for audience research

7/7/10 - Summary and action points for second round of audience research

7/7/10 - The seven steps to making an album

7/7/10 - Powerpoint - why we chose the pop/rock genre

8/7/10 - Ideas and development of character profiles

8/7/10 - Ways in which artists appeal to institutions and their audience

20/7/10 - added annotations to photo shoot locations

2/9/10 - Kings of Leon music video analysis

12/9/10 - Lady GaGa digipak cover analysis

26/9/10 - Contacted institution for song permission

29/9/10 - Conventions of magazine advertisements

30/9/10- Added my individual digipack design with annotations.

30/9/10 - Added individual magazine advertisement first draft with annotations

5/10/10 - First draft for digipack cover

10/10/10 - First draft for magazine advertisement

20/10/10 - Kings of Leon representation analysis

22/10/10 - Second draft of digipack cover

23/10/10 - Second draft of magazine cover

26/10/10 - Timeline of history of pop rock music/videos.

28/10/10 - Storyboard planning / written storyboard

31/10/10 - Initial proposal for music video

1/11/10 - Editing and uploading animatic storyboard

2/11/10 - ' Are the story lines and performances clear and appropriate' question answered 3/11/10 - Uploaded Drawn Storyboard Scanned Pictures

3/11/10 - Feedback and changes for animatic/music video

6/11/10 - Representation in music videos

8/11/10 - Denotations and Connotations of music videos

10/11/10 - Research in to which magazines we would place our advertisements

10/11/10 - Shooting Schedule

13/11/10 - 20/11/10 - Filmed first draft of music video - Featured in the music video as the drummer 21/11/10 - Started editing music video

13/12/10 - Editing for music video (introduction instrumental)

7/1/11 - Editing music video (part of chorus)

11/1/11 - Editing for music video - end instrumental

4/2/11 - Editing and titles for music video

15/3/11- Individual Editing of the music video- 4th draft corrections and other adjustments.

1/04/11 - Made changes to final digipack front and back cover
1/04/11 - Uploaded final digipack front and back cover
1/04/11 - Made changes to final magazine advertisement
1/04/11 - Uploaded final magazine advertisement
7/04/11 - Created third audience feedback questionnaire

12/04/11 - Evaluation question - How did you use new media technology in the construction, research, planning and evaluation stages?

Lauren Parkins

24/06/10 - Stratedgy proposal

24/06/10 - Audience research questionnaire

29/06/10 - Questionnaire answer analysis - qualative questions

6/07/10 - Interviews of audience research

6/07/10 - Second round of questions for audience research

7/07/10 - Summary and action points for second round of audience research

7/07/10 - The seven steps to making an album

7/07/10 - Powerpoint on pop/rock genre

8/07/10 - Ideas of character profiles

8/07/10 - Ways in which artists appeal to institutions and their audience

20/07/10 - Added annotations to to photo shoot locations

26/9/10 - Contacted institution for song permission

2/10/10 - Creation of jacket/blazer detail inspired by The Script, ready for promotional shoot 12/10/10 - Ways in which artists appeal to institutions and their audience

13/10/10 - What is the purpose of a music video?

13/10/10 - Textual analysis of CD/DVD covers in your genre -'The Script' and 'Parmaore' 13/10/10 - Dennotation and Connotation of music videos - 'Green Day' and 'The Saturdays' 15/10/10 - Star image and development
19/10/10 - Music video theme
19/10/10 - Our bands image for the music video
22/10/10 - Second draft of digipack cover
22/10/10 - Music video style and Paramore's image
23/10/10 - Second draft of magazine cover
31/10/10 - Some ideas for initial proposal for music video
31/10/10 - Drawing of animatic storyboard
31/10/10 - Filming of animatic storyboard
1/11/10 - Editing of animatic storyboard
2/11/10 - Analysis question of animatic storyboard - 'Are the order of events clear and do they fit with the song? Is the meaning of the music video clear?'
3/11/10 - Uploaded two drafts of my mock-up of the digipack and analysed
3/11/10 - Uploaded and analysed promotion photoshoots of Scouting for Girls and Lady GaGa 3/11/10 - Feedback and changes for animatic/music video
3/11/10 - Influences for music video
3/11/10 - Digipak mock-ups, drawn and publisher
5/11/10 - Magazine advertisement mock-up drawn and upload

7/11/10 - Representation in music videos

8/11/10 - Denotations and Connotations of music videos

9/11/10 - Own magazine advertisement created using Adobe Illustrator
10/11/10 - Research in to which magazines we would place our advertisements
10/11/10 - Shooting Schedule
13/11/10 - 20/11/10 - Filmed first draft of music video
21/11/10 - Started editing music video
8/12/10 - Edited for music video
10/12/10 - Editing for music video
14/12/10 - Editing for music video (chorus)
7/1/11 - Editing music video
11/1/11 - Editing for music video - end intrumental
3/2/11 - Editing for music video
4/2/11 - Editing and titles for music video
21/3/11 - Editing for music video
22/3/11 - Editing for music video
7/04/11 - Created third audience feedback questionnaire
15/4/11 - Final evaluation question - 'In what ways does your media product use, develop or challenge forms and conventions of real media products?'

Band Planning

This post has been created to show all of our planning whilst creating our band - Vintage Rocks. All of our research in to pop-rock artists, promotional images and our own images are shown below. We have also researched in to how to style our band. All of this is shown below.

Character Profiles
To plan our band as a whole, we needed to identify the individuals within the band. As shown in our audience research, our target audience do no have a preference to male or female acts, therefore we have decided on a mixed gender band. Below are the character profiles for the three different band members who make 'Vintage Rocks':


















Due to lack of availability and the deadline for our finished music video drawing closer, we as a group have decided to change the original lead singer of our band. Below is a photograph of Sam who will be replacing Amie as the singer in our band. We feel as though Sam fits the typical portrayal of our band's image well and believe that we have made a good decision in doing so and hope that by changing quite a significant part of our band so late on will not effect our final product.






































Promotional Shots


Paramore









Both of these shots of 'Paramore' were taken outside. The lead singer 'Hayley Williams' is the main focus on each. We would also like to do this when creating our own promotional shots.

The Script









Both of these shots of 'The Script' are outside. Although this band is popular, they might have chosen to use outside promotional shots to represent their background/routes. In the second shot, the band are also blurred, this implies the lead singer is most important as he is also positioned in front of the others. The medium shots show off the costumes and relaxed body positioning of the band.

Rihanna













Rihanna uses a studio and an outside shot. This suggests her versatility and popularity as her budget in promotional shots allows her to do both. Both shots are types of close ups: Medium close up and close up. This focuses on her face, appealing to the target audience.

The Pretty Reckless/Taylor Momsen











Both these shots are in a studio. Although 'The Pretty Reckless' is not very big yet, Taylor Momsen has built up her acting career and popularity in the TV series 'Gossip Girl'.
One full length shot and one Medium Close up allows the target audience to see the full background of the shot and the clothing of her. Her clothing also links to the genre which can appeal to the target audience.

30 Seconds to Mars









Medium Shot

Dressed in dark clothing, linking to the genre
Outside setting - natural light
Appeals to target audience as the outside setting can usually represent the routes/background of a band. The target may be able to relate to this.









The black and white contrast again links to the genre. This is another outside setting. As the band are currently not that big within the industry and are quite new. This setting may also suggest that their budget does not allow them to use a studio like other big bands/artists.

All of these bands come from our chosen genre of pop/rock. We have chosen these promotional shots to give us an understanding of what we will do whilst creating our promotional photographs. The majority of these shots were taken outside and not in a studio. As these types of shots are obviously most popular, we will be using this idea when creating our own band. We have storyboarded our own planning of our promotional shots:





















































1. This shot is a promotional shot we can use for advertising. It appeals to the target audience and links to the genre because of the dark colours used. She is also wearing a short dress which would appeal to a specific audience as it is considered a sex appeal.

2. These shots could be used for our CD cover, they are both black and white which may appeal to our target audience as it is different and not many bands do this. It also links to the genre and creates a mysterious/dark representation. Both also suggest our lead singer is the main focus.

3. Both these shots are outside which could suggest the backgrounds/routes of our band members. They also again show our lead singer is the main focus. They will appeal to the target audience as the clothes used are fashionable and the band members can then become 'icons' to our target audience.

Promotional photo shoot
Below are several photographs taken during our promotional photo shoot. We have annoted these pictures, showing the connotations behind why we did certain things.




















Links to other Medias

In order to reach out to our target audience, we decided to create a page on the most popular social networking site around at the moment - Facebook. This allows us to bond better with our fan base and allows them to access private photos and footage they may not usually be able to.
http://www.facebook.com/group.php?gid=159824217364109

Above: Screen shot of the signing up process to Facebook

Above: Screen shot of the bands symbol being uploaded as the picture

Above: The final product of the band's Facebook page

Twitter
We not only used the most popular social networking site to reach our audience. We used Twitter too, another social networking site which is used by millions of users and is rapidly growing larger. This site allows people to 'follow' others, including bands, music artists, actors, any many more. This then allows users to see on their live news feed when someone they are following updates their status. This gives the audience the feeling of being more involved with the band as they can reply to them. This helps to make the band a lot more personal as there is the chance that the band may reply.
Below shows the process of creating a twitter account for 'Vintage Rocks':

The image to the left shows Vintage Rocks' twitter profile. Here you can see how many people are following the profile and how many they are following. A list of Vintage Rocks' tweets will also show once they start tweeting.





The image to the left shows how to search for a profile. As you can see, if you search 'Vintage Rocks' on twitter, the profile for our band appears. This makes it easy for audience members to find the band easily.
This link to Vintage Rocks' twitter page is: http://twitter.com/Vintage_Rocks



Institutional Letter

Paramore - Ignorance
This is the song we have chosen to use in our music video:

If I'm a bad person, you don't like me
Well, I guess I'll make my own way
It's a circle, a mean cycle
I can't excite you anymore

Where's your gavel? Your jury?
What's my offense this time?
You're not a judge but if you're gonna judge me
Well, sentence me to another life

Don't wanna hear your sad songs
I don't wanna feel your pain
When you swear it's all my fault'
Cause you know we're not the same
No, we're not the same, oh, we're not the same

We're the friends who stuck together
We wrote our names in blood

But I guess you can't accept that the change is good
It's good, it's good

Well, you treat me just like another stranger
Well, it's nice to meet you, sir
I guess I'll go, I best be on my way out

You treat me just like another stranger
Well, it's nice to meet you, sir
I guess I'll go, I best be on my way out

Ignorance is your new best friend
Ignorance is your new best friend

This is the best thing that could've happened
Any longer and I wouldn't have made it
It's not a war, no, it's not a rapture
I'm just a person but you can't take it

The same tricks that, that once fooled me
They won't get you anywhere
I'm not the same kid from your memory
Well, now I can fend for myself

Don't wanna hear your sad songs
I don't wanna feel your pain
When you swear it's all my fault
'Cause you know we're not the same
No, we're not the same, oh, we're not the same

Yeah, we used to stick together
We wrote our names in blood
But I guess you can't accept that the change is good
It's good, it's good

Well, you treat me just like another stranger
Well, it's nice to meet you, sir
Well, I guess I'll go, I best be on my way out

You treat me just like another stranger
Well, it's nice to meet you, sir

Well, I guess I'll go, I best be on my way out

Ignorance is your new best friend
gnorance is your new best friend
Ignorance is your new best friend
Ignorance is your new best friend

Well, you treat me just like another stranger
Well, it's nice to meet you, sir
Well, I guess I'll go, I best be on my way out

You treat me just like another stranger
Well, it's nice to meet you, sir
I guess I'll go, I best be on my way out

As our target audience are mainly teenagers, we chose this song as it is easily relatable, as they have the same target audience as our band. It also fits under the genre of pop/rock. The song is
by a band called 'Paramore' we chose to shadow this band as it is mixed gender and they play their own instruments. This is what our target audience asked for (in our audience research).

Style for the band

We feel it is important to look at styles from other pop/rock artists as our audience will expect us to look the part. Trends and symbols can be used as iconography. For example, Lady GaGa has a lightening bolt painted on her face. For our icon, we are using the initials 'VR' which stand for our band name 'Vintage Rocks.' The lettering will be in the same font and style we have used for the digipack covers, to keep a recurring theme throughout. Below shows an image of Lady GaGa's iconic symbol:

Our lead singer Amie needs to look the part. When advertising she needs to fit a certain criteria the audience are looking for. We explored a number of different artists and discovered that 'Taylor' Momsen and 'Rihanna' would be the best style icons for her to follow. We decided this as they have the sex appeal but also fits under the hybrid genre of Pop/Rock. She will be visibally appealing to the audience, as many pop acts are today. This is because the institution are trying to sell the artist and not their music. However she will fall under the rock genre as she looks rockier than normal pop acts. We also want the audience to not only focus on her as an attractive lead singer but also focus on their music.














Enrique Iglesias is very fashionable and appeals to his target audience of mailnly women because he is good looking. However he also has many male fans too, as his music appeals to them. We have based our drummer, Stuart, around him and his trends in hope that we would recieve the same popularity towards him.














Ben Hudson also known as Mr Hudson goes for the more smart, formal look. We tried to recreate this in our guitarist Andrew. We stictched badges and chains onto a grey blazer to keep to the 'Mr Hudson' style but also fit into the pop/rock look our target audience will be looking for. As well as Mr Hudson, the blazer we have used to dress our guitarist in was styled around a jacket worn by Danny O'Donoghue from the pop-rock band The Script. The photographs below show both of the styles of Mr Hudson and Danny O'Donoghue.



































Above shows the blazer worn by Danny O'Donoghue and the blazer we made to recreate this, so that our guitarist could wear it. We thought this showed a good image for a rock artist, whilst still keeping it cool to link with the pop side of our genre. We used badges and chains as these are typical of rock artists. We also pinned a guitar pick to the blazer as it was to be worn by the guitarist of the group.

Representation of bands in our genre
We looked at how bands in our genre were represented. This is to help us think about how we are going to represent our own band members and what we are going to do to differenciate ourselves from other acts. Below are some examples of this:



















The Script





















Scouting for Girls




















Possible photoshoot locations:


These are photographs to show the possible locations for the music video. The choice for the locations are from the ideas used by established successful bands such as the script and many more. The script used the corn field setting for several of promotional photos for their new and up-coming album to be released in the near furue. The reason to reject using these photographs is the significance and meaning behind the photographs did not connect with the message and image we was trying to create for our band. The photographs have a link towards other pop/rock bands in the music industry in todays world but we noticed that the link with paramore and the song ignorance wasnot the right decision to make. Instead we persued with the choice of brick wall background inside and outside and the instrumental photographs.






Music video style/theme

We have looked at different music videos within our genre to try and get influence in the way they are filmed and the theme/storyline behind it. We looked at The Script's music video - 'For the First Time' and liked the way they switched between performing to the camera in a live performance, to a storyline about a young couple who have emigrated from Ireland to America, but are now unhappy and want to return home but do not have enough money. It shows how they have grown unhappy with living in America and miss their family and friends back home. The male then sells his possessions so that he can afford plane tickets for them both to return home to Ireland. We liked this initial idea, but then came to the decision that it may be harder for us to create with the lack of location for our shoot.

GET LINK FOR ' FOR THE FIRST TIME '

We finally came to the decision to produce a music video which was purely performance based. Each band member will perform to the camera in an atmosphere which portrays the feeling that the band are signing live to an audience. We also feel that by shooting our video in one location will give us more time to create the type of video that we hope to achieve.

Our bands image for the Music Video





































Paramore’s clothing represents the kind of image they are trying to portray of themselves, which is very laid back and casual. They do not try too hard with making an effort with the way they look, but want people to focus solely on their music and performance.The colour trend that is repeated throughout the bands clothing is black, white, grey and red. These colours all relate to the stereotype of the rock genre, but the red can also relate to love and romance which could link to the pop side of the band. These colours are repeated throughout the bands entire brand, e.g. on their album, etc. This is to link each product to one another. We like the way the band repeat this trend and would like to try something like this with our own band. The album cover and digipak we produced includes similar colours, such as: black, white and yellow, and so we will think maybe about dressing our band in these colours, and repeating this institution throughout its brands and products.

Audience Research

This post has been created to show the audience research we have conducted in order to find our what our target audience are interested in. We have researched in to how to conduct a fair questionnaire, making sure it is not biased in any way. The analysis of our audience research can also be found in this post.
Bias
When producing our questionnaires, we had to make sure that our questions were not biased so as we could get an honest opinion from our audience. Biased is when you have an opinion for a certain like or dislike towards something or someone, therefore, making it an unfair/unclear opinion and overview.
There are ways in which you can be biased when conducting certain research, these are a few examples of bias:
Data -
Rejection of 'bad' data on arbitrary grounds, e.g. getting data and then rejecting it because of a certain opinion that you or a group of people may have.
Participants -
Pre-screening of trial participants, or advertising for volunteers within a particular group, e.g. you cannot just have volunteers who are smokers, you need a wider audience of people from all over the place so that they are not all the same.
Discounting trial subjects/tests that did not run to completion, for example: not including answers which are uncompleted, for example: in a test for a dieting programme, the researcher may simply reject anyone who drops out of the trial, but most of the people who drop out are obviously those for whom the dieting programme is not working.
In order to get past this bias we will have to be aware of people who are willing to provide answers which are equal.
Question Types -
When producing questions we will have to:
· be careful of the language we use as we cannot be misleading.
· everyone we ask needs to understand the question, so we cannot use media terms which they
will not know.
· we must consider the socio-economic status of our samples, e.g. education, where they live, income... their social class.
We will ask questions which people from all social-classes (working class/upper class) are able to answer. We cannot assume our prior audience of our own knowledge.

Audience Research Questionnaires




















Above shows a blank example and three filled out examples of our first round of audience research.

Questionnaire Answer Analysis

Quantitative Questions

Qualitative Questions

What artists do you like to listen to and why?
After asking ten people to fill in our questionnaire the top three favourite music artists chosen by our audience were: The Script, Lady Gaga and Pixie Lott – all chosen by 3 people. The Script can be classified under the pop/rock genre; Lady Gaga can be classified under a lot of different genres, including: pop, rock, dance… and Pixie Lott falls under the pop genre. Next with 2 votes each were: Mr Hudson, Jason Derulo and JLS. Then with only 1 vote each was: Scouting for Girls, Kings of Leon, John Mayer, Enrique Iglesias, Green day, Beyonce, You Me at Six and Paramore. Overall, the pop/rock genre seems to be the most popular as most of the artists fall under this category.

How do you currently listen to this music?
Music Channels seem to be the most popular way in which to listen to music – chosen by 9 people. IPod was the second most popular answer, chosen by 5, and then YouTube with 3 votes. As these are the most popular ways in which to listen to this type of music, we will look at artists whose videos are shown/music is played using these types of mediums.If you were to watch a music video, what would you expect to see?When asked which conventions they expected to see within a music video, these were the answers given:
Dancers
Good looking people in the video
Instruments
Band
Story line
As these are typical conventions which you would expect to see within a music video, we will include each of them within our own.

What are your views on artists playing their own instruments/backing bands? Should they play their own instruments or focus on their vocals?
The majority of answers told us that our target audience like to see artists playing their own instruments or at least showing the band within the music video.
What attracts you to listen to a musical artist, for example: looks, age, and gender? Why?
The most common answers to this question were age and gender. The main things that audiences notice about artists is how old they are and whether they are male or female.

Action Points

· We aim to target both genders between the ages of 16-20.
· We want to create our music video using the hybrid genre of pop rock. We chose this genre as 8 people said that they listened to this type of music within our age group. As both of these genres were popular, we have decided to use both of them, to create a sub genre. · We have decided that as most people listen to both male and female artists equally, we are going to use a female lead singer with the backing band being a mix of both of the genders.
· Also as the target audience said they do not have a preference between solo artists and bands, we have decided to use a lead singer with a backing band, so that it gives a mixture of both.
· As most people discovered the music they listened to through music channels, and carry on listening to this music via music channels, we aim to make a music video suitable to be shown on a music channel.
· We are going to use Pixie Lott, Lady GaGa and The Script as influences when making our band and music video, as these were the top three artists that people in our target audience listened to.
· In our music video, we will include the following conventions: dancers, good looking artists – who will appeal to our target audience, instruments, a band and a story line to the song being sung.
· In our music video we will include our artist either playing their own instruments, or show the backing band playing their own instruments.
· We have decided to use a female aged 17. This will help our target audience to be able to relate to our artist which is considered a generic convention within the music industry.

Second round of audience research




The video above shows us interviewing members of our target audience, both males and females between the ages of 16 and 20. We asked them the questions below to gain information for developing our band and how they would find it appealing.

Second round of questions for audience research
1. If you were buying a CD, what would you expect to see? colours, band members, instruments etc.
2. If you were in a pop-rock band, what clothing would you find appropriate for a music video or CD cover?
3. If you were using Facebook, would you take notice of a fan page for a new and upcoming band?
4. If you were to watch a music video, would you find the storyline relevent?
5. How much would you pay for an album or download?

Summary of questions

• Most people said that they will notice a facebook page for a new band.


• Our target audience said they will not pay more than £10 for an album or 99p for a download on iTunes.


• Our target audience said they want to see bright colours on the CD cover, to attract their attention.


• They also want to see the band members on the cover so that it is recognisable to the audience.


• The majority of people said they would like to see normal , casual clothing for the band members, to make it more relatable.

Action points

We will create a Facebook fan page and a Myspace music page, as Myspace is the top social networking site for both signed and unsigned music artists.
We will create an album cover which will feature our band members and a logo. We will use bright colours to catch the attention of our target audience.
We will dress our artists in normal, casual clothing so that the audience can relate to them easily. They will be wearing clothes the audience would/could wear themselves. This helps the audience idolise the artists.
We would sell our CD for under £10 so that it is easy for the audience to afford. We would set our download price at 79p on iTunes.

Third round of audience research